43% of mobile automotive searches are for price comparisons

Soshable - Nov 15 2012
There were several takeaways from Nielsen’s recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices were done to do price comparisons. What does this mean for dealers? With around 20% of website traffic coming from mobile devices, the need to simplify the experience and increase the engagement is higher than ever.