All-New Range Rover Sport Ground-Breaking Live Drive

Land Rover, Mar 18 2013 - Highlights: All-New Range Rover Sport to be revealed in a ground-breaking live drive through the streets of New York City; Land Rover's fastest, most responsive and agile vehicle to date; Transformational on-road dynamics with impressive all-terrain performance gives unrivalled breadth of capability; Built on a high-strength aluminum unibody architecture; Event on March 26, 2013 will be broadcast live to audiences around the world; A launch film will be produced and part of the live reveal sequence; and Film features the All-New Range Rover Sport alongside an iconic British actor.

Video Published by: Land Rover UK

Anticipation is building for the global premiere of the all-new Range Rover Sport on March 26, 2013. The all-new Range Rover Sport will be driven through the streets of Manhattan in a ground-breaking live event which will preview the new vehicle's transformed on-road dynamics and unrivalled breadth of capability.

The all-new Range Rover Sport will be revealed on March 26 at 7:30 pm EDT, just prior to the 2013 New York Auto Show. The reveal event will be broadcast to audiences around the world via an internet microsite. Guests must register on landroverusa.com/newrangeroversport to receive their personal invitation to view the reveal and be the first to receive news and information.

Those viewing the live broadcast will be treated to 'the best seats in the house' and be able to select a range of camera angles and viewing points from which to watch the reveal. There will also be exclusive content available on the site including a special live broadcast after the reveal. This program will feature interviews with those responsible for the Range Rover Sport's driving dynamics, innovative technology and design.

Land Rover has also worked with a Hollywood director and production company to create a unique reveal - both to a live audience in New York City and via a global online broadcast. The dynamic, fast paced drive will feature the all-new Range Rover Sport along with a very special and very British Land Rover ambassador. It is fitting that the event takes place in New York City, as New York is the largest Range Rover Sport market in the world.

John Edwards, Land Rover Global Brand Director said, "The all-new Range Rover Sport is highly anticipated. The new Sport will not only be the most dynamic Land Rover to date but also the most technology packed and it's new, all-aluminum lightweight architecture results in reduced CO2 and improved fuel economy. I look forward to sharing full details on March 26, 2013."

Join the conversation on Facebook at: http://www.facebook.com/landroverusa or on Twitter via #NewRangeRoverSport.