Luxury car brands moving ads to online video

Fierce Online Video - Nov 13 2012
Luxury automobile makers have put the pedal to the metal and veered off in the direction of online video advertising, making a beeline for affluent consumers and particularly men who are increasingly using online sites to define their buying behavior.

Researchers Martini Media said 94 percent more luxury auto brands used online video this year compared to last year, and almost two-thirds of advertising agencies (65 percent) said auto brands are moving to digital much faster than other brands. And, bad news for conventional TV outlets, 61 percent of auto brands are expected to shift their ad bucks to online sources, a story in BizReport said.