Video Report: How Nissan Uses Objects To Define and Maintain Design Intention

Irvine CA, Sep 3 2013 - At Nissan, it is not unusual for creative types to define and maintain design intention for a new vehicle with a collection of 3-D objects. Past inspiration has been found in things like a bulldog, a shark fin, and a motorcycle tank.

How Nissan Uses Objects to Define and Maintain Design Intention

"Objects for us designers are very important. They allow us to communicate very well our design intention and to keep that intention all along the project," said Francois Farion, senior manager, Nissan color and design strategy.

How Nissan Uses Objects to Define and Maintain Design Intention

At the Nissan 360 program for media, which runs through Sept. 15 in Southern California, the main meeting area features a dedicated space to house design elements that have served as metaphors for current, and concept, Nissan vehicles. There's a bulldog with sunglasses, a globe suspended by gravitational pull, a windmill and even a shark fin.

"The objects - we have to look for them and find them everywhere. To work like this in 3-D, gathering objects and putting them together in a meaningful way, is really unique to Nissan as far as I know," said Farion.