Why Filmmakers Are Happy to Make Ads for Vimeo

Indiewire, Apr 30 2013 - Vimeo's just-launched Brand Creative Fund premieres its first short today. As one of four films that interpret the theme "Hello Again," it's designed to jumpstart the 80-year-old Lincoln Motor Company brand.

It's a partnership that could be positioned as a savior or the antichrist -- or it could be the rare instance where art and commerce forge a symbiotic relationship. www.indiewire.com/article/its-the-money-and-the-trust-why-filmmakers-are...