Your Ad Here, on a fire truck? Broke Cities sell naming rights

New York Times, Jun 24 2012 - After Baltimore officials made the decision to close three fire companies, the City Council sought to avert the cuts with a new money-raising strategy: it passed a resolution this month urging the administration to explore selling ads on the city’s fire trucks. http://www.nytimes.com/2012/06/25/us/cities-consider-selling-ads-as-economic-lifelines.html?_r=1&nl=todaysheadlines&emc=edit_th_20120625