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Brands With Videos Have Easier Time Reeling in Viewers

PR News, Apr 24 2013 - Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content.

Lexus leverages Facebook newsfeed for mobile-focused effort to drive awareness

Mobile Marketer, Feb 20 2013 - With Facebook engagements increasingly happening on mobile, Lexus recently leveraged the social network’s newsfeed to drive awareness for two new vehicles using live streaming video.

Alcohol and automotive industries create the most engagement on Facebook

Examiner - Social media networking platforms like Facebook are an important destination to reach new customers for practica

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