Funny Business in Late-Night: Lexus to Air Live Ads Using Improv Comedians

Ad Age, Sep 18 2013 - Lexus plans to air a series of live commercials during NBC's "Late Night With Jimmy Fallon" capitalizing on social media to draw viewers' involvement in real time.

Every Thursday night from Thursday through Oct. 10, improvisational comedians will use an early commercial break in "Late Night" to call for ad concepts, which viewers can submit through social media with a #LexusIS hashtag. www.adage.com/article/media/lexus-air-live-real-time-ads-nbc-s-late-nigh...

Photo by Randy Berg: Lexus - LA Auto Show 2012