Lexus IS

Funny Business in Late-Night: Lexus to Air Live Ads Using Improv Comedians

Ad Age, Sep 18 2013 - Lexus plans to air a series of live commercials during NBC's "Late Night With Jimmy Fallon" capitalizing on social media to draw viewers' involvement in real time.

Lexus leverages Facebook newsfeed for mobile-focused effort to drive awareness

Mobile Marketer, Feb 20 2013 - With Facebook engagements increasingly happening on mobile, Lexus recently leveraged the social network’s newsfeed to drive awareness for two new vehicles using live streaming video.